01
Growth & Performance Architecture
Acquisition engines that scale through measurement, not momentum. Systems over campaigns, loops over spikes. Every channel is a hypothesis until data confirms it.
Work
Where the systems were built.
Colab
Founder
Built a workspace platform for marketing teams from the ground up: Kanban boards, shared file storage, notes and calendars, unified into one system for team collaboration.
Takhfifan
Chief Marketing Officer
Leading marketing across offline and online channels for cashback and discount deals, spanning leisure, health, and FMCG. Acquisition and retention systems that connect physical and digital demand.
VXTORO
Chief Executive Officer
Founded and structured a cryptocurrency exchange from zero. Designed growth logic, acquisition models, and the metrics frameworks that formed the operational core of market strategy.
Excoino
Digital Performance Director
Led performance marketing, funnel optimization, and scalable acquisition strategy. Built data infrastructure across digital channels for measurable growth objectives.
Hippo Wallet
Senior Marketing Manager
Designed growth strategies focused on CAC efficiency and behavioral intent, with lifecycle frameworks across onboarding and retention touchpoints.
Khodro45
Senior Digital Marketing Manager
Led digital growth spanning SEO, paid acquisition, and conversion strategy. Structured campaigns aligned to measurable outcomes and competitive positioning.
About
I approach marketing the way engineers approach infrastructure: precision, feedback loops, and structural intent.
Growth does not emerge from creative bursts alone. It is the result of decisions validated through metrics, behavioral signals, and iteration. Data does not eliminate ambiguity; it reduces the cost of being wrong.
Every acquisition channel and funnel touchpoint is a hypothesis until measurement confirms it. In crypto and digital finance, that discipline is non-negotiable, and perception, narrative, and coherence matter as much as conversion rates.
14+
Years active
07
Ventures shaped
04
Domains: crypto, fintech, eCommerce, marketplace
01
Exchange founded (VXTORO)
Focus
Four disciplines, one operating system.
02
Data-Driven Decision Models
Frameworks that reduce uncertainty without eliminating creative risk. Signal from noise, hypothesis to confirmation, iteration to scale.
03
Creative & Communication
Creativity as a performance variable, narrative as infrastructure. Emotional resonance is quantifiable, not decorative.
04
Content Coherence
Every content layer reinforces identity, trust, and behavioral intent. Incoherence is a trust problem, not an aesthetic one.
Approach
Five directives.
Growth without measurement is noise.
Data reduces illusion, not uncertainty.
Creativity is a multiplier.
Incoherent brands erode trust.
Coherence is structural.
Let's build something precise.
Available for strategic consulting, growth architecture, and digital business development.
Tehran, IR · Working globally